E-commerce SEO Setup
A structured SEO foundation for online stores: category architecture, product page templates, faceted navigation control, and feed optimisation.
What this covers.
E-commerce SEO has specific problems that content site SEO does not. Faceted navigation generates thousands of near-duplicate URLs that consume crawl budget and dilute ranking signals. Product descriptions are thin or copied from suppliers. Category pages have no editorial content to target commercial keywords. Seasonal pages are created and deleted, destroying link equity. These problems compound over time and are expensive to fix if left unaddressed.
The E-commerce SEO Setup addresses the foundational structural issues: category page architecture and keyword targeting, faceted navigation URL strategy (canonical, noindex, or parameter handling), product page template optimisation covering title, description structure, schema markup for products and reviews, internal link strategy from category to product and cross-sell, and Google Merchant Centre feed quality review where applicable.
For Shopify stores, the setup includes Liquid-level implementation specifications. For PrestaShop and Magento 2, module configuration and override specifications. For WooCommerce, hook and plugin configuration notes. All specifications are designed for direct implementation by your developer.
The E-commerce SEO Setup does not include writing product descriptions. It is the structural SEO architecture your store needs to compete in Spanish-language e-commerce.
